{"id":49333,"date":"2026-04-30T03:59:25","date_gmt":"2026-04-30T07:59:25","guid":{"rendered":"https:\/\/www.ehorses.com\/magazine\/?p=49333"},"modified":"2026-04-30T03:59:28","modified_gmt":"2026-04-30T07:59:28","slug":"professional-tips-for-photos-videos-of-your-sales-horse","status":"publish","type":"post","link":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/","title":{"rendered":"Professional Tips for Photos &#038; Videos of your Sales Horse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49333\" class=\"elementor elementor-49333\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-5b4a3261 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5b4a3261\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed03779\" data-id=\"ed03779\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74f58020 elementor-widget elementor-widget-text-editor\" data-id=\"74f58020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel='preconnect' href='https:\/\/fonts.googleapis.com' \/>\n<link rel='preconnect' href='https:\/\/fonts.gstatic.com' \/>\n<meta http-equiv='x-dns-prefetch-control' content='on'>\n<link rel='dns-prefetch' href='\/\/fonts.googleapis.com' \/>\n<link rel='dns-prefetch' href='\/\/fonts.gstatic.com' \/>\n<link rel='dns-prefetch' href='\/\/s.gravatar.com' \/>\n<link rel='dns-prefetch' href='\/\/www.google-analytics.com' \/>\n\t\t\t\t<p><strong>High-quality images and videos are the decisive factor in making your sales advertisement stand out from the crowd and immediately convincing potential buyers.<\/strong><\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a81a93a elementor-widget elementor-widget-text-editor\" data-id=\"5a81a93a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t  <h2>Why are first-class media so important for a sales listing?<\/h2>\n    <p>Images and videos are the first things interested parties notice in your listing, and they play a major role in deciding whether they click on it. Professional recordings radiate seriousness, justify a higher selling price, and significantly shorten the marketing period. In today&#8217;s horse world, a sales advertisement without expressive video material is often immediately filtered out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a4bd2c elementor-widget elementor-widget-text-editor\" data-id=\"25a4bd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t <h2>How do I photograph my sales horse correctly?<\/h2>\n    <p>A convincing photo doesn&#8217;t require professional camera equipment, but rather structured preparation and good lighting conditions.<\/p>\n    <ul>\n        <li><strong>Condition of the horse:<\/strong> Groom your horse thoroughly. Look for a shiny coat, combed mane, and clean equipment (if the horse is being photographed with a saddle\/bridle).<\/li>\n        <li><strong>Lighting:<\/strong> Photograph in bright daylight. Avoid the blazing midday sun (which creates harsh shadows) and strong backlight situations. Slightly cloudy weather often provides the most even light.<\/li>\n        <li><strong>Perspective:<\/strong> Photograph the horse at eye level. Squat down to maintain a natural perspective. Avoid shots from above, as these make the horse look smaller.<\/li>\n        <li><strong>Position:<\/strong> Place the horse sideways to the photographer. The legs should be positioned so that all four limbs are visible (not &#8220;&#8221;crossed over&#8221;&#8221;).<\/li>\n        <li><strong>Background:<\/strong> Choose a quiet, tidy background. Remove distracting objects like trash cans, parked wheelbarrows, or messy stable aisles from the frame.<\/li>\n    <\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75713c6a elementor-widget elementor-widget-text-editor\" data-id=\"75713c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t <h2>What belongs in a good sales video?<\/h2>\n    <p>A video adds the component of movement and handling to the static impression of photos. It gives the buyer a realistic impression of the horse&#8217;s level of training.<\/p>\n    <ul>\n        <li><strong>Format:<\/strong> Always film in landscape format. This is optimal for display in common video players and on ehorses.<\/li>\n        <li><strong>Content:<\/strong> Show the horse in all three basic gaits (walk, trot, canter) on both reins. Short sequences of mounting or handling (grooming, leading) round off the impression.<\/li>\n        <li><strong>Duration:<\/strong> Keep the video short and concise. Two to three minutes are ideal. Longer videos often seem daunting or tedious.<\/li>\n        <li><strong>Audio:<\/strong> Ensure that no extreme background noises reduce the quality. Natural sound is perfectly sufficient; you should avoid background music in sales videos, as it can distort the impression.<\/li>\n    <\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-1ecf9ff0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1ecf9ff0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5665e905\" data-id=\"5665e905\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-108528ab elementor-widget elementor-widget-text-editor\" data-id=\"108528ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Maximize your reach through Social Media<\/h2><p>Vertical videos (9:16) are the key to increasing the visibility of your sales listing far beyond the ehorses platform. Through the &#8220;&#8221;Collaboration&#8221;&#8221; feature (Collab) on Instagram, we use the reach of our ehorses channel directly for your horse.<\/p><h3>How the Collab feature works technically<\/h3><p>Collaboration allows a post to appear simultaneously on two profiles\u2014yours and ehorses&#8217;. The post not only shares likes and comments but also the entire algorithmic reach of both accounts.<\/p><h3>How to use this feature<\/h3><ol><li><strong>Create Video:<\/strong> Produce a short, vertical video (9:16) of your horse. Focus on a clear message or a particularly aesthetic sequence.<\/li><li><strong>Post Content:<\/strong> Upload the video to your Instagram profile as a Reel.<\/li><li><strong>Invite Partner:<\/strong> During the upload process, click on &#8220;&#8221;Tag People&#8221;&#8221; and choose the option &#8220;&#8221;Invite Collaborator&#8221;&#8221;.<\/li><li><strong>Select ehorses:<\/strong> Search for the official ehorses account @ehorses_usa and invite us as a partner.<\/li><li><strong>Publication:<\/strong> Once we accept the request, the video appears in both our feeds.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b6a3d elementor-widget elementor-widget-html\" data-id=\"e5b6a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"display: flex; justify-content: center; width: 100%; margin: 20px 0;\">\r\n  <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DXWPfe5jEEd\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\r\n    <div style=\"padding:16px;\">\r\n      <a href=\"https:\/\/www.instagram.com\/reel\/DXWPfe5jEEd\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\">\r\n        <div style=\" display: flex; flex-direction: row; align-items: center;\">\r\n          <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\r\n          <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\r\n            <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\r\n            <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 19% 0;\"><\/div>\r\n        <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\r\n          <svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\">\r\n            <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n              <g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\r\n                <g>\r\n                  <path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path>\r\n                <\/g>\r\n              <\/g>\r\n            <\/g>\r\n          <\/svg>\r\n        <\/div>\r\n        <div style=\"padding-top: 8px;\">\r\n          <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div>\r\n        <\/div>\r\n        <div style=\"padding: 12.5% 0;\"><\/div>\r\n        <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\r\n          <div>\r\n            <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\r\n            <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\r\n            <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\r\n          <\/div>\r\n          <div style=\"margin-left: 8px;\">\r\n            <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\r\n            <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\r\n          <\/div>\r\n          <div style=\"margin-left: auto;\">\r\n            <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\r\n            <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\r\n            <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\r\n          <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\r\n          <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\r\n        <\/div>\r\n      <\/a>\r\n      <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\r\n        <a href=\"https:\/\/www.instagram.com\/reel\/DXWPfe5jEEd\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von Melanie Klein (@melliikleiin)<\/a>\r\n      <\/p>\r\n    <\/div>\r\n  <\/blockquote>\r\n<\/div>\r\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-3b089d52 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b089d52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26231a0f\" data-id=\"26231a0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6727aacf elementor-widget elementor-widget-text-editor\" data-id=\"6727aacf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t <h2>Is a professional photographer worth it?<\/h2>\n    <p>A professional photographer is usually worth the investment because high-quality images immediately increase the perceived value of your horse. In a digital market, professionally prepared listings stand out significantly and attract more targeted attention.<\/p>\n    <p>This is especially useful for sport horses in the mid-to-high price segment. A professional captures the perfect moment in movement, such as the optimal suspension phase, with precision. Furthermore, high-quality content signals to the buyer that the horse has been promoted under professional conditions. This care inspires trust and often accelerates the entire sales process.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a58f32d elementor-widget elementor-widget-text-editor\" data-id=\"1a58f32d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t <h2>Taking photos with a camera: What you need to know<\/h2>\n    <p>If you are using a DSLR or mirrorless camera, pay attention to these technical specifications:<\/p>\n\n    <h3>Equipment<\/h3>\n    <ul>\n        <li>Use a camera with a fast frame rate of at least 5 frames per second and fast autofocus (e.g., a Canon D-series).<\/li>\n        <li>Use a &#8220;&#8221;fast&#8221;&#8221; lens with an aperture of f\/2.8 or f\/4.0, a focal length of at least 100mm, and quick autofocus.<\/li>\n        <li>Use memory cards with a fast write speed (at least 100 MB\/s).<\/li>\n    <\/ul>\n\n    <h3>Camera Settings<\/h3>\n    <ul>\n        <li><strong>Mode:<\/strong> Photograph manually, not in auto mode.<\/li>\n        <li><strong>Shutter Speed:<\/strong> Use a shutter speed of 1\/1000 second or shorter.<\/li>\n        <li><strong>Aperture:<\/strong> Set the aperture between f\/2.8 and f\/5.6 depending on the situation and brightness.<\/li>\n        <li><strong>ISO:<\/strong> Keep the ISO value as low as possible, ideally not higher than 2000, to avoid image noise.<\/li>\n        <li><strong>Focus:<\/strong> Use AI-Servo or Continuous AF mode for moving shots and set the drive mode to continuous\/burst, especially for show jumping.<\/li>\n        <li><strong>Format:<\/strong> Photograph in RAW format for maximum image quality and editing flexibility.<\/li>\n        <li><strong>White Balance:<\/strong> Manually adjustable via Kelvin (K), with an average value of 5000-5500K (daylight). For warmer coat colors, choose a value around 6000K; for Greys or Blacks, use 4000-5000K.<\/li>\n    <\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a31f87b elementor-widget elementor-widget-text-editor\" data-id=\"1a31f87b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Smartphone vs. Professional: When is which enough?<\/h2>\n    <p>The choice of equipment should depend on the target sales price and the target group.<\/p>\n    <ul>\n        <li><strong>Smartphone Use:<\/strong> Sufficient for leisure horses or in very good lighting conditions, provided modern devices with image stabilization and 4K video functions are used.<\/li>\n        <li><strong>Professional Equipment:<\/strong> Essential for auction horses, stud stallions, or high-priced sport horses to display details in mechanics and charisma without loss of quality.<\/li>\n    <\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9046be2 elementor-widget elementor-widget-text-editor\" data-id=\"9046be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Which mistakes in a listing reduce sales chances?<\/h2>\n    <p>Avoid these pitfalls to protect the trust of potential buyers:<\/p>\n    <ul>\n        <li><strong>Outdated Material:<\/strong> Do not use archive images that no longer correspond to the current training or grooming condition of the horse.<\/li>\n        <li><strong>Collages:<\/strong> Do not create image collages overloaded with text. A high-quality single image looks more professional.<\/li>\n        <li><strong>Excessive Image Editing:<\/strong> Edit images only subtly (brightness\/contrast). Filters or strong changes distort the horse&#8217;s appearance and seem untrustworthy.<\/li>\n        <li><strong>Pixelated Quality:<\/strong> Pay attention to good resolution. If your own camera does not deliver sharp images, ask for help with a modern smartphone.<\/li>\n    <\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>High-quality images and videos are the decisive factor in making your sales advertisement stand out&hellip;<\/p>\n","protected":false},"author":129,"featured_media":49335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-49333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professional Tips for Photos &amp; Videos of your Sales Horse<\/title>\n<meta name=\"description\" content=\"Optimize your sales listing with professional photos and Reels. Optimize it for social media to maximize your reach. \u25ba Learn more now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professional Tips for Photos &amp; Videos of your Sales Horse\" \/>\n<meta property=\"og:description\" content=\"Optimize your sales listing with professional photos and Reels. Optimize it for social media to maximize your reach. \u25ba Learn more now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/\" \/>\n<meta property=\"og:site_name\" content=\"ehorses Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T07:59:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T07:59:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ehorses.com\/magazine\/wp-content\/uploads\/sale-pictures.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Michelle Breitenfeld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Breitenfeld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/professional-tips-for-photos-videos-of-your-sales-horse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/professional-tips-for-photos-videos-of-your-sales-horse\\\/\"},\"author\":{\"name\":\"Michelle Breitenfeld\",\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/#\\\/schema\\\/person\\\/ace6822f0aa4c1dcfdfd033de8c7c684\"},\"headline\":\"Professional Tips for Photos &#038; Videos of your Sales Horse\",\"datePublished\":\"2026-04-30T07:59:25+00:00\",\"dateModified\":\"2026-04-30T07:59:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/professional-tips-for-photos-videos-of-your-sales-horse\\\/\"},\"wordCount\":1014,\"image\":{\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/professional-tips-for-photos-videos-of-your-sales-horse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/wp-content\\\/uploads\\\/sale-pictures.webp\",\"articleSection\":[\"Allgemein\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/professional-tips-for-photos-videos-of-your-sales-horse\\\/\",\"url\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/professional-tips-for-photos-videos-of-your-sales-horse\\\/\",\"name\":\"Professional Tips for Photos & Videos of your Sales Horse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/professional-tips-for-photos-videos-of-your-sales-horse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/professional-tips-for-photos-videos-of-your-sales-horse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/wp-content\\\/uploads\\\/sale-pictures.webp\",\"datePublished\":\"2026-04-30T07:59:25+00:00\",\"dateModified\":\"2026-04-30T07:59:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/#\\\/schema\\\/person\\\/ace6822f0aa4c1dcfdfd033de8c7c684\"},\"description\":\"Optimize your sales listing with professional photos and Reels. Optimize it for social media to maximize your reach. \u25ba Learn more now!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/professional-tips-for-photos-videos-of-your-sales-horse\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/professional-tips-for-photos-videos-of-your-sales-horse\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/professional-tips-for-photos-videos-of-your-sales-horse\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/wp-content\\\/uploads\\\/sale-pictures.webp\",\"contentUrl\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/wp-content\\\/uploads\\\/sale-pictures.webp\",\"width\":1170,\"height\":780,\"caption\":\"A brown warmblood with an artfully braided mane stands in profile for a portrait photo in a stable yard. Two photographers are kneeling in front of the horse: one is filming with a smartphone mounted on a gimbal, while the other is using a professional camera with a long telephoto lens. In the background, stable buildings, hay bales, and a rolling landscape are visible in the warm light of the evening sun.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/professional-tips-for-photos-videos-of-your-sales-horse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Professional Tips for Photos &#038; Videos of your Sales Horse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/#website\",\"url\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/\",\"name\":\"ehorses Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/#\\\/schema\\\/person\\\/ace6822f0aa4c1dcfdfd033de8c7c684\",\"name\":\"Michelle Breitenfeld\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/wp-content\\\/uploads\\\/MichelleBreitenfeld-Kopie-96x96.jpg\",\"url\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/wp-content\\\/uploads\\\/MichelleBreitenfeld-Kopie-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/wp-content\\\/uploads\\\/MichelleBreitenfeld-Kopie-96x96.jpg\",\"caption\":\"Michelle Breitenfeld\"},\"description\":\"Michelle Breitenfeld works as a trainee in international marketing for ehorses after her studies in media management and journalism. She will give you the best tips about horses. You can reach her at m.breitenfeld@ehorses.de.\",\"url\":\"https:\\\/\\\/www.ehorses.com\\\/magazine\\\/author\\\/michelle-breitenfeld\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Professional Tips for Photos & Videos of your Sales Horse","description":"Optimize your sales listing with professional photos and Reels. Optimize it for social media to maximize your reach. \u25ba Learn more now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/","og_locale":"en_US","og_type":"article","og_title":"Professional Tips for Photos & Videos of your Sales Horse","og_description":"Optimize your sales listing with professional photos and Reels. Optimize it for social media to maximize your reach. \u25ba Learn more now!","og_url":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/","og_site_name":"ehorses Magazine","article_published_time":"2026-04-30T07:59:25+00:00","article_modified_time":"2026-04-30T07:59:28+00:00","og_image":[{"width":1170,"height":780,"url":"https:\/\/www.ehorses.com\/magazine\/wp-content\/uploads\/sale-pictures.webp","type":"image\/webp"}],"author":"Michelle Breitenfeld","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michelle Breitenfeld","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/#article","isPartOf":{"@id":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/"},"author":{"name":"Michelle Breitenfeld","@id":"https:\/\/www.ehorses.com\/magazine\/#\/schema\/person\/ace6822f0aa4c1dcfdfd033de8c7c684"},"headline":"Professional Tips for Photos &#038; Videos of your Sales Horse","datePublished":"2026-04-30T07:59:25+00:00","dateModified":"2026-04-30T07:59:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/"},"wordCount":1014,"image":{"@id":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ehorses.com\/magazine\/wp-content\/uploads\/sale-pictures.webp","articleSection":["Allgemein"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/","url":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/","name":"Professional Tips for Photos & Videos of your Sales Horse","isPartOf":{"@id":"https:\/\/www.ehorses.com\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/#primaryimage"},"image":{"@id":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ehorses.com\/magazine\/wp-content\/uploads\/sale-pictures.webp","datePublished":"2026-04-30T07:59:25+00:00","dateModified":"2026-04-30T07:59:28+00:00","author":{"@id":"https:\/\/www.ehorses.com\/magazine\/#\/schema\/person\/ace6822f0aa4c1dcfdfd033de8c7c684"},"description":"Optimize your sales listing with professional photos and Reels. Optimize it for social media to maximize your reach. \u25ba Learn more now!","breadcrumb":{"@id":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/#primaryimage","url":"https:\/\/www.ehorses.com\/magazine\/wp-content\/uploads\/sale-pictures.webp","contentUrl":"https:\/\/www.ehorses.com\/magazine\/wp-content\/uploads\/sale-pictures.webp","width":1170,"height":780,"caption":"A brown warmblood with an artfully braided mane stands in profile for a portrait photo in a stable yard. Two photographers are kneeling in front of the horse: one is filming with a smartphone mounted on a gimbal, while the other is using a professional camera with a long telephoto lens. In the background, stable buildings, hay bales, and a rolling landscape are visible in the warm light of the evening sun."},{"@type":"BreadcrumbList","@id":"https:\/\/www.ehorses.com\/magazine\/professional-tips-for-photos-videos-of-your-sales-horse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ehorses.com\/magazine\/"},{"@type":"ListItem","position":2,"name":"Professional Tips for Photos &#038; Videos of your Sales Horse"}]},{"@type":"WebSite","@id":"https:\/\/www.ehorses.com\/magazine\/#website","url":"https:\/\/www.ehorses.com\/magazine\/","name":"ehorses Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ehorses.com\/magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ehorses.com\/magazine\/#\/schema\/person\/ace6822f0aa4c1dcfdfd033de8c7c684","name":"Michelle Breitenfeld","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ehorses.com\/magazine\/wp-content\/uploads\/MichelleBreitenfeld-Kopie-96x96.jpg","url":"https:\/\/www.ehorses.com\/magazine\/wp-content\/uploads\/MichelleBreitenfeld-Kopie-96x96.jpg","contentUrl":"https:\/\/www.ehorses.com\/magazine\/wp-content\/uploads\/MichelleBreitenfeld-Kopie-96x96.jpg","caption":"Michelle Breitenfeld"},"description":"Michelle Breitenfeld works as a trainee in international marketing for ehorses after her studies in media management and journalism. She will give you the best tips about horses. You can reach her at m.breitenfeld@ehorses.de.","url":"https:\/\/www.ehorses.com\/magazine\/author\/michelle-breitenfeld\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ehorses.com\/magazine\/wp-json\/wp\/v2\/posts\/49333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ehorses.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ehorses.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ehorses.com\/magazine\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ehorses.com\/magazine\/wp-json\/wp\/v2\/comments?post=49333"}],"version-history":[{"count":8,"href":"https:\/\/www.ehorses.com\/magazine\/wp-json\/wp\/v2\/posts\/49333\/revisions"}],"predecessor-version":[{"id":49356,"href":"https:\/\/www.ehorses.com\/magazine\/wp-json\/wp\/v2\/posts\/49333\/revisions\/49356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ehorses.com\/magazine\/wp-json\/wp\/v2\/media\/49335"}],"wp:attachment":[{"href":"https:\/\/www.ehorses.com\/magazine\/wp-json\/wp\/v2\/media?parent=49333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ehorses.com\/magazine\/wp-json\/wp\/v2\/categories?post=49333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ehorses.com\/magazine\/wp-json\/wp\/v2\/tags?post=49333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}