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Thank you for your interest in our website and our offers on our internet pages. ehorses GmbH & Co. KG attaches the utmost importance to the protection of your personal data and the information otherwise provided to us. The collection, processing and use of your data in the context of the use of our Internet pages is carried out exclusively in compliance with the following provisions and in accordance with the applicable data protection laws.
In the following, we would like to inform you which data is collected when you visit our website and use our offers on our website and how it is processed and used by us. In addition, we will explain the accompanying technical and organisational measures we have taken to protect your data.
A. Responsible body and service provider
The responsible body for the operation of this website within the meaning of the European Data Protection Regulation (DS-GVO) and the German Federal Data Protection Act (BDSG) and at the same time the service provider within the meaning of the German Telemedia Act (TMG) is
ehorses GmbH & Co. KG (hereinafter referred to as “ehorses”)
Rittergut Osthoff 5
Register Court Osnabrück: HRA 203737
Ust-Ident-No.: DE 814929701
Telephone: 05401 – 88 13 200
represented by the personally liable partner:
ehorses Beteiligungs GmbH
Rittergut Osthoff 5
Register Court Osnabrück HRB 207538
represented by the managing director Lena Büker.
B. Data protection officer
The ehorses GmbH & Co. KG has appointed a data protection officer. You can reach our company data protection officer by post at the details given above or at the e-mail address: email@example.com.
C. Personal data
Personal data is information about personal or factual circumstances that can be easily and clearly assigned to you. This includes, for example, your name, address, telephone number, e-mail address or an online ID and password.
D. Scope of the collection and use of your data
Visiting our website
It is not necessary for you to provide personal data simply to visit our website and retrieve the information contained therein.
During your visit to our website, we only collect and use data that your internet browser automatically transmits to us:
the date and time you access one of our Internet pages
your browser type
your browser settings
your IP address
the pages you visit
the Internet address of the website from which you came to our website by clicking on a link (so-called referrer).
We use this data to enable you to visit our site technically. Furthermore, we use this data for statistical purposes in order to improve the design and layout of our website. We only store your full IP address for the duration of your visit.
Creating and using a user profile (registration)
On many pages of our website, you have the option of registering and thus creating a user profile.
When you register on our website, we collect and use the following data in addition to the data automatically transmitted to us by your Internet browser:
Data that personally identifies you, such as your name, addresses, telephone numbers, email addresses or user ID (if applicable), which you provide when creating your account with us.
Posting of ads, responses to ads, data you provide in a transaction, and other transactional content you generate.
Other content you generate or that relates to your account (e.g. adding items to notifications).
Payment information (e.g., credit card or bank account numbers) in connection with a feature purchase or use of any other paid service offered by us.
In certain cases, you may provide age, gender, interests and personal preferences when using our Services.
Data you provide through a web form, by updating or adding data to your account, by participating in community discussions, chats or when we communicate with you for other reasons.
Data that we are obliged or entitled to collect and process under applicable law and that we need for your authentication, identification or to verify the data we collect.
Personal data that we collect automatically when you use our Services or create an account with us includes the following data:
We collect data about your interaction with our Services and your communications with us. This is information we receive from devices (including mobile devices) you use when accessing our Services. This data may include: Device ID or unique identifier, device type, advertising ID and unique device token.
Location information and geolocation data, including that from your mobile device. Please note that most mobile devices allow you to control or disable the use of location services through an application on your mobile device in the device’s settings menu.
Computer and connection information such as statistics about your page views, traffic to and from the Sites, referral URL, advertising display data, your IP address, the pages you visit within our Site and Services and information from web server log files.
Registration gives you the ability to create listings under your name, send requests to vendors, upload images and post comments.
After registration, we use your e-mail address and password for authentication when you log in to your personal profile.
In addition, we store those personal data that you voluntarily submit for the purpose of further personalisation and/or on the occasion of using your profile, such as a user photo or the links to your profiles in social media networks or links to your company websites.
Finally, we use the information whether you are a premium provider to control advertising.
When you log in to your user profile, you automatically remain logged in. In this context, we would like to point out that if you use an internet browser on a publicly accessible computer or if you use an internet browser with several people, this opens up the possibility that other people can view areas of your profile and enter or change data there if necessary without logging in to your user profile again. In such cases, we therefore recommend that you log out of your user profile at the end of use.
Use of offers on our Internet pages
If you also use our Internet pages to take advantage of services offered by us, it is necessary for you to provide personal data in addition to the data automatically transmitted to us by your Internet browser.
We collect and process the following personal data for the fulfilment and processing of chargeable services:
Date and time of the order / retrieval of the service
Your e-mail address
Your bank details (if direct debit authorisation has been granted)
if applicable, forwarding orders / times of absence
Usage data in the form of the frequency with which advertisements and other content (e.g. pictures) and other services are called up.
Irrespective of whether you have set up a user profile or are logged in to it, we process the advertisements content called up by you for the purpose of displaying thematically related advertisements. If you decide to register, the following data will be assigned to your user profile with your consent:
Subscription to a newsletter
Preferred areas of interest (e.g. breeds, disciplines)
If you use our e-mail service to receive information, current offers and advertising, we collect and process the following data with your consent for the purpose of delivery and to meet legal requirements:
Your e-mail address
If applicable, place
Date of birth, if applicable
Gender, if applicable
If applicable, interests (horse purchase, horse breeding, shopping,…)
Date, time and your IP address at the time of declaration of consent
Date, time and your IP address when confirming consent
Version of the data protection declaration at the time of consent as well as the content of the respective declarations
Origin of the data concerning the declaration of consent, e.g. “ehorses.de – registration”.
The data required for sending the newsletter will be blocked for this purpose immediately (this may take up to 24 hours) as soon as you unsubscribe from our newsletter.
It is possible that additional declarations relevant to data protection law must be made for individual offers. For example, you may be asked to consent to the publication of your name when participating in a competition or photo contest.
Your data may be passed on to service providers supporting us in order to fulfil the respective purpose or contract.
Use of the contact form
You can contact us directly using the contact form provided on our website. We collect, process and use the personal data and information you provide via the contact form exclusively for processing your request. This correspondence is stored in compliance with the statutory retention periods.
Communication between customers
When contacting other customers (via an active classified ad, via a public customer profile, via the integrated mailbox or as a reply to an existing email), the contents of the message and, if applicable, contact details are processed for forwarding to the recipient pursuant to Art. 6 (1) lit. b) DSGVO.
Sender email addresses are pseudonymised by us for your protection.
Customers can publish, edit or delete classified ads with us. The data is processed in accordance with Art. 6 Para. 1 lit. b) DSGVO.
The contents of the classified ads are displayed publicly on our platform and can be indexed by search engines.
Optionally, customers can also publish contact data such as telephone numbers or website addresses. For your protection, e-mail addresses are generally not published by us.
All customers with an active ad or premium customers receive a public profile on which the user name, the registration date, the currently placed classified ads and, if applicable, ratings received from other customers are published.
Optionally, the profile can be enriched with numerous individual contents, which can be deleted by the customer at any time.
The profiles can be indexed by search engines.
The data is processed in accordance with Art. 6 Para. 1 lit. b) DSGVO.
When booking chargeable services, we process inventory data, contact data, content data, contract data, metadata and payment data for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 para. 1 lit. b. DSGVO.
In the case of optional payment by credit card, this takes place via a form provided by our service provider Wirecard AG or Novalnet AG. Wirecard AG and Novalnet AG meet the strictest security requirements and are certified. The data protection declaration of Novalnet AG is available at https://www.novalnet.de/datenschutz. The data protection declaration of Wirecard AG can be accessed at https://www.wirecard.de/datenschutz/.
On our website we offer, among other things, payment via Amazon Pay. The primary provider of this payment service is Amazon Payments Europe s.c.a., and the secondary providers are Amazon EU SARL, Amazon Services Europe SARL and Amazon Media EU SARL, all located at 5 Rue Plaetis, 2338 Luxembourg (hereinafter “Amazon Pay”). If you select payment via Amazon Pay, the payment data you enter will be transmitted to Amazon Pay. The transmission of your data to Amazon Pay is based on Art. 6 (1) a DSGVO (consent) and Art. 6 (1) b DSGVO (processing for the performance of a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the validity of past data processing operations. You can obtain further information on the data protection provisions of Amazon Pay at the following Internet address: https://pay.amazon.com/de/help/201751600.
We use so-called “cookies” on our website. These are small text files which are sent to your computer by our web server when you call up our Internet pages in order to store certain information (e.g. features for identification, adaptation of the user interface or functions for integrated social networks). If you visit a page belonging to our website or the same page again, these cookies can be evaluated by us or our advertising partners. However, our website can only send cookies to your computer if you allow this in your browser settings.
The cookies we use serve various purposes:
Technically necessary cookies
These cookies are used for the technical provision of our internet services. In particular, they are necessary to enable you to perform certain functions, such as logging in to your user account or playing video or audio content, to identify your browser for the duration of the visit, including calling up various pages, to determine the speed of your Internet access necessary for the provision of content or to call up personal settings. Furthermore, we use these cookies for billing purposes, in particular to measure the usage volume of free content required for this purpose.
We use these cookies for statistical analysis of the use of our website, including the recording of new and returning visitors, to estimate the number of unique visitors, to determine the most important search terms that lead to our website via search engines or to detect display and navigation problems on our website.
Cookies for displaying personalised advertising / tracking
Third-party cookies (“third-party cookies”) are cookies that can be used and evaluated by other providers. Such third-party providers can be companies that are responsible for the displayed advertising or operate social networks. With your consent, we allow our partners to send cookies to your browser via our website and to evaluate them during the further use of online services.
Using these cookies, advertisements optimised for you according to relevance are displayed in particular. Our affiliated marketers and advertising partners collect isolated and pseudonymised data about your usage behaviour. This includes, for example, search terms used, data about the websites you visit, the offers used there or advertising banners clicked on. The pseudonymised data does not allow any conclusions to be drawn about your person. Your IP address transmitted when using our website is completely anonymised and not used for the usage-based placement of advertising.
The cookies used on our website have different durations. The “session cookies” used are automatically deleted when you close the browser you are using. In contrast, persistent cookies remain active on your computer until the expiry of a preset period (minutes, days or even years).
Details of the cookies sent to your computer by our domain, in particular their respective function, the purpose of storage/category and the storage period can be found in the table below.
The presentation of our website is also possible without the storage of cookies. You can deactivate the storage of cookies in the settings of your browser or set it in such a way that it informs you of the intended storage by an Internet site. In this case, you decide whether to accept the cookie. However, for the full functionality of our website, it is necessary to allow cookies completely for technical reasons.
Data Protection Manager (Privacy Manager)
Use of web analysis tools
Google Universal Analytics
On our website, we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymisation is activated on our website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On our behalf, Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage to ehorses. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data.
In addition, we use the following Google Analytics functions:
Reports on impressions in the Google Display Network
Google Analytics reports on performance by demographic characteristics and interests, and
This also means that we link ad impressions, other uses of ad services and interactions with these ad impressions and ad services to your visits to our website and thereby influence their future delivery. Google also uses interest-based advertising for this purpose. The data thus obtained and the visitor data from third-party providers (e.g. age, gender and interests) are recorded and analysed by us in Google Analytics. They are also used for ad impressions, other uses of ad services and interactions with these ad impressions and ad services. Under no circumstances will this data be merged with other personal data. Remarketing in the form described is not limited to your use of our websites with one end device, but enables us to display interest-based advertising across devices.
We use the User ID function to collect data on usage behaviour on different end devices (e.g. tablet, notebook, smartphone) and on the occasion of different sessions and assign it to a User ID. This allows us to control and measure marketing activities independently of the device and according to specific needs. The assignment of the user ID and the evaluation of the usage behaviour is exclusively anonymised.
You also have the option of preventing the collection of data by Google Analytics by clicking on the following link Deactivate Google Analytics. An OptOut cookie will then be set on your terminal device, which prevents the future collection of your data when you visit our website.
In view of the discussion about the use of analysis tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the extension “_anonymizeIp()” and therefore IP addresses are only processed in abbreviated form in order to exclude direct personal references.
Google Conversion Tracking
On our website we use Google AdWords, an online advertising service of Google Inc. (“Google”). If you access our website via a Google ad, Google will store a cookie on your computer (a so-called “conversion cookie”). This cookie loses its validity after 30 days. If you call up one of our Internet pages within this period, we can recognise with the help of Google Adwords that someone has been redirected to our Internet page by clicking on the advertisement. Each Google Adwords customer receives a different cookie. The cookies can therefore not be tracked across the websites of different Adwords customers. With the help of the “conversion cookie”, Google will use the information collected on our behalf to create conversion statistics for us. Through these statistics, we learn the total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.
If you do not wish to participate in the tracking procedure, you can refuse the storage of the cookie required for this. To do this, you can generally deactivate the automatic setting of cookies in your browser settings. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the domain “googleadservices.com”.
You can find out more details about data processing by Google Inc. and the technologies used in the process at the following link: http://www.google.com/intl/de/policies/privacy/partners/
Google Re/Marketing Services
We use the marketing and marketing services of Google Inc. on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) the marketing and remarketing services (in short “Google Marketing Services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google’s marketing services allow us to display advertisements for and on our website in a more targeted manner in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products in which he or she was interested on other websites, this is referred to as “remarketing”. For these purposes, when our website and other websites on which Google marketing services are active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, which content he or she is interested in and which offers he or she has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform Google Analytics that the IP address is shortened within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area and only in exceptional cases is transmitted in full to a Google server in the USA and shortened there. The IP address will not be merged with user data within other Google offerings. The aforementioned information may also be combined by Google with such information from other sources. If the user subsequently visits other websites, he or she may be shown ads tailored to his or her interests.
The user’s data is processed pseudonymously as part of Google’s marketing services. This means that Google does not store and process the name or email address of the user, for example, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. I.e. from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about users by Google marketing services is transmitted to Google and stored on Google’s servers in the USA.
The Google marketing services we use include the online advertising programme “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The AdWords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
We may also use the “Google Optimize” service. Google Optimize allows us to track the effects of various changes to a website (e.g. changes to the input fields, design, etc.) within the framework of so-called “A/B testing”. For these testing purposes, cookies are placed on the users’ devices. Only pseudonymised data of the users is processed.
Furthermore, we may use the “Google Tag Manager” to integrate and manage Google analysis and marketing services on our website.
If you wish to object to interest-based advertising by Google marketing services, you can use the settings and opt-out options provided by Google: https://adssettings.google.com/authenticated.
Cookies and reports on access figures
We use “session cookies” from VG Wort, Munich, to measure access to texts in order to record the probability of copying. Session cookies are small units of information that a provider stores in the RAM of the visitor’s computer. A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. In addition, a cookie contains information about its origin and the storage period. Session cookies cannot store any other data. These measurements are carried out by INFOnline GmbH according to the Scalable Central Measurement Method (SZM). They help to determine the copy probability of individual texts for the remuneration of legal claims of authors and publishers. We do not collect personal data via cookies.
It is also possible to use our services without cookies. Most browsers are set to accept cookies automatically. However, you can deactivate the storage of cookies or set your browser to notify you as soon as cookies are sent.
Data protection declaration on the use of the Scalable Central Measuring System
Our website and our mobile web offer use the “Scalable Central Measuring Method” (SZM) of INFOnline GmbH (https://www.infonline.de) to determine statistical characteristic values for determining the copy probability of texts.
In the process, anonymous measurement values are collected. The access count measurement alternatively uses a session cookie or a signature created from various automatically transmitted information from your browser to recognise computer systems. IP addresses are only processed in anonymised form.
The procedure was developed with due regard for data protection. The sole aim of the procedure is to determine the copying probability of individual texts.
At no time are individual users identified. Your identity always remains protected. You will not receive any advertising via the system.
Data security is of utmost importance to Smartlook. As such, we have held ourselves to a standard that not only complies with legal requirements, but also takes steps to ensure the trust and security of our customers’ data. We only ever handle our clients’ data to the extent permitted by the relevant regulations and by our clients. We will never sell our clients’ data to third parties.
Encryption: The stored or archived data is encrypted with the 256-bit AES-256 algorithm (Advanced Encryption Standard). Smartlook uses SSL / TLS encryption (Secure Sockets Layer / Transport Layer Security) and the latest security standards to protect your data. All incoming and outgoing data from our servers is encrypted. Smartlook is PCI DSS compliant.
Data security: Our infrastructure is prepared for possible data errors. Smartlook has its infrastructure hosted by AWS, which is ISO27001 and S0C2 certified. All data is backed up daily to ensure security and that our customers have 24/7 access.
Stability: Monitoring of the effectiveness of Smartlook systems is routinely monitored to identify performance issues. This often means that our development team can make adjustments and changes as needed to resolve issues before customers notice them.
Data security: Our infrastructure is prepared for possible data errors. Smartlook has its infrastructure hosted by AWS, which is ISO27001 and S0C2 certified. All data is backed up daily to ensure security and that our customers have access around the clock.
Stability: Monitoring of the effectiveness of Smartlook systems is routinely monitored to identify performance issues. This often means that our development team can make adjustments and changes as needed to resolve issues before customers notice them.
Usage-based recommendations and advertising
plista GmbH (plista)
Our website is supported by a fully automated recommendation technology of the company plista GmbH, Torstraße 33, 10119 Berlin. With the help of this technology, we aim to improve the user-friendliness of our website by recommending articles and advertisements to you, our visitors, that are tailored to your individual interests (so-called usage-based advertising). In order to be able to play out usage-based advertising, plista collects information about the usage behaviour of website visitors (so-called usage data) by means of cookies on all websites of the plista partner network and combines this with a random identifier assigned by plista (so-called cookie ID) to form pseudonymous usage profiles. You can find more information on this and on plista’s data protection at https://www.plista.com/de/about/privacy/. Of course, you are free to deactivate plista’s usage-based advertising at any time by declaring your opt-out at https://www.plista.com/de/about/opt-out/.
YOC MOBILE ADVERTISING GMBH
Some of the advertising on this site is optimised for likely interests and corresponding ads by anonymously collecting and processing user behaviour. Cookies are stored on the device used for this purpose. There is a legitimate interest (i.e. interest in the analysis, optimisation and economic operation of the online offer within the meaning of Art. 6 DSGVO) to optimise advertising based on user interests. We have therefore permitted the following companies to collect usage data. YOC MOBILE ADVERTISING GMBH, GREIFSWALDER STR. 212, 10405 BERLIN, Info: https://www.yoc.com/de/datenschutz/, Contact: firstname.lastname@example.org
Netpoint Media GmbH
The advertising on this website is partly optimised for you by the anonymous collection and processing of your usage behaviour according to predicted interests. Cookies are stored on the user’s computer for this purpose. These allow the user to be recognised, but do not permit personal identification of the user. In order to optimise advertising for you based on your usage interests, we have permitted the following company to collect and use the aforementioned usage data: Netpoint Media GmbH Rheinallee 60 55283 Nierstein For further information on this – as well as the options for deactivating usage-based online advertising – please refer to the data protection information of our marketer: https://www.netpoint-media.de/technik/datenschutz.
OneSignal notification service
We use the service OneSignal (OneSignal, 2194 Esperanca Avenue, Santa Clara, CA 95054) to send push messages in the browser. You will only receive push messages if you expressly give us permission. This involves activating the authorisation in your browser to receive push messages through our site. You will receive a short welcome message after confirmation. You can unsubscribe from the service yourself at any time. To do this, you can revoke the permission to display notifications in your browser (example: instructions for Google Chrome, instructions for Firefox). Information on the data protection of the service and on the provider itself can be found here: https://onesignal.com/privacy_policy . The service is free for end users and evaluates user behaviour (e.g. location, IP address, device type, operating system, mobile provider, time zone, etc.).
Amazon affiliate programme
The operators of these pages participate in the Amazon EU affiliate programme. Amazon.co.uk includes advertisements and links to the Amazon.co.uk site on our pages, from which we can earn money via advertising reimbursement. The plugin AAWP (aawp.de) is used and as a result no cookies are set by Amazon on this website, nor is your IP address transmitted to Amazon.
When you click on affiliate links/advertising links from Amazon, you will be taken to Amazon and the terms and conditions and data processing guidelines of Amazon will apply there.
We use SocialMedia functions on our website. The following provisions also apply to the scope of data collection, processing and use:
Facebook – “Share function”
On our website, we offer the “share function” of the social media platform Facebook for use.
Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, is solely responsible for this function. Possible manifestations of the function can be found at https://developers.facebook.com/docs/plugins/.
Using the “Share function”, you can share the editorial content provided with this function with your friends on Facebook. To do this, you need to click on the corresponding link.
Before you use the described function, neither we nor Facebook will collect any personal data from you. If you access the Facebook website by clicking on the link, only the provisions of Facebook Inc. apply to the collection and processing of your data. We have no influence on the type and scope of data collection and processing. For details on the purpose and scope of the collection and processing of the data transmitted through the “share” function, as well as your rights and the options provided by Facebook to protect your privacy, please refer to the information at the Internet address: http://www.facebook.com/about/privacy/.
Twitter – “tweet” function
We use the “tweet” function of Twitter on our Internet pages. Twitter, Inc., 1355 Market Street Suite 900, San Francisco, California 94103 USA is responsible for this.
Using the “Twitter element”, you can publish editorial content provided with this function on your Twitter profile. Before you use the described function, neither we nor Twitter will collect any personal data from you.
If you access the Twitter website by clicking on the link, only the provisions of Twitter Inc. apply to the collection and processing of your data. We have no influence on the type and scope of data collection and processing. For further details, please refer to the information at the Internet address: http://twitter.com/privacy.
If you access our website with a mobile device, you have the option of informing third parties about articles using the “Share” function.
For this purpose, the function uses the short message service “WhatsApp”. WhatsApp Inc, 333 W Evelyn Ave, Mountain View, CA 94041, USA is responsible for this application.
If the “WhatsApp” application is installed on your mobile device, the “Share” function calls up the application and inserts the link of the article into a message field. This link can then be sent.
We only collect and use the following data when using the “Share” function:
Your mobile phone type
Your IP address
We use this data to make the function technically possible for you. For further details, please refer to the information at the Internet address: http://www.whatsapp.com/legal/#Privacy.
Sharing content via plugins (Facebook, Google+, Twitter & Co.)
The content on these pages can be shared with social networks such as Facebook, Twitter, Pinterest or Google+ in a data protection-compliant manner. These pages use the Shariff Wrapper plugin for this purpose. This tool establishes direct contact between the networks and users only when the user actively clicks on one of these buttons. This tool does not automatically transfer user data to the operators of these platforms. If the user is logged in to one of the social networks, an information window appears when using the social buttons of Facebook, Google+, Pinterest Twitter & Co. in which the user can confirm the text before sending it.
Users of our internet services can share the contents of this website in social networks in a data protection-compliant manner without having their complete surfing profile created by the operators of the networks.
With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the course of registration, they are decisive for the consent of the users. Apart from that, our newsletters contain information about our products, offers, promotions and our company.
Double opt-in and logging: Registration for our newsletter is carried out in a so-called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other email addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored with the dispatch service provider are also logged.
Dispatch service provider: The newsletter is dispatched by Mailjet SAS, 13-13 bis, rue de l’Aubrac, 75012 Paris, France. You can view the data protection provisions of the dispatch service provider here: https://www.mailjet.de/privacy-policy/. The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 Para. 1 lit. f DSGVO and an order processing agreement pursuant to Art. 28 Para. 3 p. 1 DSGVO.
Furthermore, according to its own information, the dispatch service provider may use this data in pseudonymous form, i.e. without assigning it to a user, to optimise or improve its own services, e.g. to technically optimise the dispatch and presentation of the newsletter or for statistical purposes to determine which countries the recipients come from. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
Registration data: To register for the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name in order to address you personally in the newsletter.
Performance measurement – The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the server of the dispatch service provider when the newsletter is opened. Within the scope of this retrieval, technical information, such as information on the browser and your system, as well as your IP address and the time of the retrieval are initially collected. This information is used for the technical improvement of the services on the basis of the technical data or the target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor that of the dispatch service provider to observe individual users. The analyses serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
The dispatch of the newsletter and the measurement of its success are based on the consent of the recipients in accordance with Art. 6 Para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 Para. 2 No. 3 UWG or on the basis of the legal permission in accordance with § 7 Para. 3 UWG.
The logging of the registration process is based on our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO and serves as proof of consent to receive the newsletter.
Cancellation/revocation – You can cancel receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and cancelled this subscription, their personal data will be deleted.
a. Integration of third-party services and content
We use content or service offers of third party providers within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO). DSGVO) to integrate content or services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as “content”). This always requires that the third-party providers of this content are aware of the IP address of the user, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.
The following presentation provides an overview of third-party providers and their content, together with links to their data protection declarations, which contain further information on the processing of data and, in part already mentioned here, options for objection (so-called opt-out):
If our customers use the payment services of third parties (e.g. PayPal or Sofortüberweisung), the terms and conditions and the data protection notices of the respective third party providers apply, which can be accessed within the respective websites or transaction applications.
Functions of the Instagram service are integrated within our online offer. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can share the content of our pages with your Instagram account by clicking on the Instagram button.
We offer live chat on our site. The provider of the live chat software is tawk.to and bitrix24. Tawk.to and bitrix24 also use “cookies” which are stored on your computer. By using the chat, you agree to this storage and use of data. Here you can find more information from Tawk.to: https://www.tawk.to/privacy-policy/ and bitrix24: https://www.bitrix24.de/privacy/ (only available in English).
We offer Facebook Messenger from Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) as an additional communication medium. The data and content of the communication are processed via servers in the USA. Facebook also evaluates the meta data of the communication for advertising purposes, but not the content of the messages.
Consent for the use of the services of Easy Car Pay GmbH (sicherbezahlen.de), company headquarters Kasparstraße 35-37, 50670 Cologne, Germany:
We use the services of Easy Car Pay GmbH for the organisation and processing of digital payment transactions. In this context, personal data of the users is stored in the systems of Easy Car Pay GmbH. This is data provided by the user such as e-mail address and transaction data (purpose of use and purchase price). By confirming this data protection declaration, you agree vis-à-vis ehorses GmbH & Co.KG that your personal data such as e-mail address and transaction data such as horse name and purchase price are transmitted by ehorses GmbH & Co.KG to Easy Car Pay GmbH (sicherbezahlen). You consent to the collection, processing and use of your personal data by Easy Car Pay GmbH for the purpose of organising and executing payment transactions. You are entitled to revoke your declaration of consent at any time with effect for the future. If you revoke your declaration of consent, you may no longer be able to use the customer service provided by Zendesk Inc. For more information on the data processing of Easy Car Pay GmbH, please refer to the data protection declaration of Easy Car Pay GmbH. You can access this under the following link: https://sicherbezahlen.de/datenschutz/.
In order to ensure sufficient data security when submitting forms, we use the reCAPTCHA service of Google Inc. in certain cases. This is primarily used to distinguish whether the input is made by a natural person or improperly by machine and automated processing. The service includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. The deviating data protection regulations of Google Inc. apply here. Further information on the data protection guidelines of Google Inc. can be found at https://policies.google.com/privacy.
This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must connect to Google’s servers. This informs Google that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO. If your browser does not support web fonts, a standard font from your computer will be used. Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s data protection declaration: https://www.google.com/policies/privacy/.
E. What is the legal basis for processing your data?
We process your personal data in compliance with the requirements of the European Data Protection Regulation (DS-GVO) and the national regulations on data protection (Federal Data Protection Act) to achieve the following purposes:
We process your personal data for the purpose of providing the content within our internet pages for retrieval by the user. The processing is carried out on the basis of Art. 6 para. 1 sentence 1 lit. b) DS-GVO.
The same applies to the processing of personal data on the occasion of the handling of your requests communicated via contact form or otherwise.
We also process your personal data for the purpose of processing contracts concluded with us (individual purchases and subscriptions) and for processing complaints. This processing is based on Art. 6 (1) sentence 1 lit. b) DS-GVO.
We also process your personal data if you have given us your consent to do so. In this case, the processing is carried out on the basis of Art. 6 para. 1 sentence 1 lit. a) DS-GVO. When obtaining consent, we will inform you of the specific purpose of the intended processing. You can revoke consent given to us at any time with effect for the future. This also applies to consent that you gave before 25 May 2018. We will inform you about the possibility of revoking consent in each case when consent is given.
F. Who do we share your data with?
Within ehorses GmbH & Co. KG, your data will be passed on to those specialist departments that need it to fulfil the contract or to carry out pre-contractual measures (e.g. sales for enquiries about products and services on our websites, accounting for processing orders). In addition, those departments that process your personal data on the basis of a legitimate interest, such as our marketing department for the interest-based display of advertisements, receive your personal data.
If necessary, we also pass on data to service providers who support us (e.g. IT service providers, debt collection service providers and legal advisors) in addition to the companies mentioned above.
A transfer of your data to third parties outside ehorses GmbH & Co. KG will be made to the operators of the trading platforms through which you purchase our products depending on the operating system of your end device (iTunes Store, Google Play Store), otherwise if and to the extent that there is a legal obligation to do so (e.g. law enforcement authorities).
In the event of a necessary transfer to third parties (e.g. in the context of a product test or competition), we will obtain separate consent from you. Otherwise, no data will be passed on to third parties.
G. Will your data be transferred by us to an international organisation or to a third country?
We have involved the above-mentioned technical service providers in the processing of your data. Insofar as these process the personal data of the users of our website in a country outside the states of the European Union (“third country”), we have indicated this to the relevant service provider.
If, in the future, we commission additional or other service providers to operate these websites that process the data of the users of our websites in a country that is not a member state of the European Union, this will only be done if it is established on the basis of a decision by the European Commission that an adequate level of protection exists in the third country in question (Article 45 of the GDPR) or, in the absence of such a decision, suitable guarantees exist for the protection of your data and enforceable rights and effective legal remedies are available to you (Article 46 of the GDPR). In any case, we enter into a commissioned processing agreement with these service providers based on the EU standard contractual clauses before transferring personal data.
H. How long do we store your data?
We store your personal data for the duration of your use of our website. If and insofar as your data is subject to tax law, commercial law or other statutory retention obligations, we store this data until the expiry of the aforementioned periods.
If we have also stored your data for the purpose of advertising on the basis of a legitimate interest, we will delete this data at the time when you object to further advertising. This does not apply as long as this data is subject to a statutory retention period. In this case, however, the data will be blocked from being used for advertising purposes.
In accordance with legal requirements, data is retained in particular for 6 years in accordance with § 257 para. 1 HGB (commercial books, inventories, opening balances, annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years in accordance with § 147 para. 1 AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).
I. Information on data protection rights / supervisory authority
Every user has the right to obtain information about his or her data stored by ehorses GmbH & Co. KG and the processing relating thereto pursuant to Art. 15 DS-GVO, the right to correction of his data pursuant to Art. 16 DS-GVO, the right to deletion of his data after fulfilment of the contract pursuant to Art. 17 DS-GVO, insofar as this does not conflict with any retention obligations, the right to restriction of processing pursuant to Art. 18 DS-GVO, the right to object pursuant to Art. 21 DS-GVO and the right to data portability pursuant to Art. 20 DS-GVO.
Insofar as you give ehorses GmbH & Co. KG, you may revoke this consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
Furthermore, you have the right to lodge a complaint with a competent data protection supervisory authority pursuant to Art. 77 DS-GVO.
If you have any questions or require information on the protection of your personal data and on the assertion of the aforementioned rights, please contact our data protection officer at the contact details provided above.
J. Information on the existence of a right of objection according to Art. 21 DS-GVO
Existence of a right to object in special situations.
You have the right to object, on grounds relating to your particular situation, to processing of your data which is necessary for the performance of a task carried out in the public interest or in the exercise of official authority (Art. 6 para. 1 sentence 1 lit. e), which has been assigned to ehorses GmbH & Co. KG has been assigned. This also applies to profiling based on the above provision. If you object to the processing, we will no longer process your data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
Existence of a right to object to the processing of data for marketing purposes, including related upstream processing (profiling).
We process your data for promotional purposes and carry out prior processing for this purpose in order to align our marketing measures with your interests (profiling). This processing for the purpose of direct marketing is based on an overriding legitimate interest of ehorses GmbH & Co. KG. You can object to the processing of your personal data for the purpose of advertising at any time. This also applies to profiling, insofar as it is connected with the advertising approach. If you object to processing for the purpose of direct marketing, your data will no longer be processed for these purposes.
Existence of a right to object to the processing of data for the needs-based design of our Internet pages (creation of user profiles)
We process your data to design our Internet pages in line with your needs. For this purpose, we create usage profiles using pseudonyms as long as you have not objected to this processing. Under no circumstances do we combine usage profiles with data about the bearer of the pseudonym.
You may object to the processing of your personal data for the purpose of tailoring our website to your needs at any time. If you object to the processing, your data will no longer be processed for these purposes. The objection can be made in each case via the options described above. For the rest, your objection can be made without compliance with a special form to:
ehorses GmbH & Co. KG
Rittergut Osthoff 5
Fon: 05401 – 88 13 200
K. Do users of ehorses GmbH & Co. KG have to provide personal data?
In order to use our internet pages, it is technically necessary for us to collect and process the data specified under point D.I.. Without this data we are not able to transmit the contents of our internet pages to your browser. Furthermore, we can only process your requests if you provide us with the data marked as required in the contact form.
Finally, in order to process your chargeable orders on our Internet pages, you must also provide us with the data specified under point D.I.. Otherwise your orders cannot be processed.
L. Are automated decision-making processes used?
The customer has the right not to be subjected to a decision based solely on automated processing – including profiling – which produces legal effects vis-à-vis the customer or similarly significantly affects the customer (Art. 22 DS-GVO). As a matter of principle, we do not use such automated decisions within our websites. Should we exceptionally carry out such processing, we will inform you of this in advance.
M. Creation of profiles (profiling)
We process user data, in part automatically, with the aim of informing the users of our Internet pages about our services and products in a way that is as appropriate to their interests as possible and to improve the layout and user-friendliness of our Internet pages, taking user behaviour into account. In doing so, we take into account user behaviour (e.g. duration of use; content accessed including advertisements, search terms).
N. Security measures
We use technical and organisational security measures to protect personal data, in particular against accidental or intentional manipulation, loss, destruction or against access by unauthorised persons. Our security measures are continuously improved in line with technological developments. Furthermore, when collecting and processing personal data, we only use employees who have been sworn to data secrecy. However, we would like to point out that, despite all security measures, the transmission of data via the Internet may result in third parties taking note of or falsifying such data.
O. Scope and changes to this data protection declaration
This data protection declaration applies exclusively to the use of the Internet pages offered by us. It does not apply to the websites of other service providers to which we merely refer by means of a link. We do not accept any responsibility or liability for external declarations and guidelines that are not connected with our Internet pages.
We reserve the right to amend the above data protection provisions from time to time in line with future changes regarding the collection and processing of personal data. Significant changes will be announced by means of a clearly visible notice on our Internet pages.